Skip to main content

Nine West Revamping


WWD
Nine West in an attempt to boost up their image and once again attract their customers, are renovating their stores. Instead of opening stores that have decided to change the store image adding more modern, hipper, and more inviting store layout. They have started with their Lexington flagship.
            Their main attraction will be “The World according to pumps” where they display the trendiest heels in all shapes and sizes. By 2013 they will have renovated their US standalone stores.
“A huge percentage of our business is pumps, but now we’re celebrating it with every color, heel size and material pump. It’s not just a basic. It’s a go-to,” Dickson told WWD. “We’re redefining footwear retailing. Before, it was just shoes on a shelf. Now we’re narrating the brand through walls. We are deconstructing the brand and reconstructing it with a story,” Dickson said. 
            They will be having walls with different themes like rock glam and modern bohemian.  They will also be emphasizing the “9” in every way possible. It will be featured on everything from printing on shopping bags, to the flagship having nine walls, and their new slogan “9W. We Do Shoe. With the new slogan they want it to have the same impact as “Just Do It” has for Nike.
            They are also putting a lot of effort into being a culturally relevant brand with their sponsorship with America’s Next Top Model College Edition and the Upcoming Project Runway All Stars in October. They will also put lot of effort into their digital presence creating apps for their online forums where customers can talk about shoes in 2013. Digital has been a priority since 2010 and the brand is active on Facebook where it’s on track to reach 1 million fans this season; Twitter; Pose; Instagram, and Pinterest.


Comments

I love "the world according to pumps" - so much fun!!
Unknown said…
Definitely, I love their shoes but their brand as a whole not really appealing!

Popular posts from this blog

First Impression Palmolive VoxBox

Hello Everyone, Today I am sharing my new VoxBox! This time I received the NEW Palmolive Fresh Infusions. I receive 3 different scents: Ginger White Tea Lemon Thyme Lime Basil The box had the 3 products and 8 coupons to share with friends, 2 of the products you can keep for yourself and the other you give to a friend. I already love the smell on Lime Basil and Ginger White Tea so I guess ill be keeping those two. :) If you would like to try them they are less than $3 at Walmart. Disclaimer: I received these products complimentary for testing purposes from Influenster.

Guest Post: New Anti-Aging Treatments to Try in 2017 by Diana Smith

Removing the signs of aging has become a real trend in the past years, and patients didn’t even care if they had to go under the knife, as long as the result was a younger looking face. However, for those who’ve always wanted a rejuvenated skin, but were afraid of surgical procedures, 2017 brings the new trends that all of you’ll love. From injectable solutions to lasers and radio frequency, the new treatments are cheaper, easier and safer, so you’ll never have to go under the knife again.

Hello Kitty Forever 21 Review

Hello Everyone, so I mentioned the Hello Kitty Collection for Forever 21. I  took a little while to write this post because I have been super busy at school. This is what I got from the collection. I had also purchased the Chococat peplum top and a really cute beanie I had to return because it had some thread that was coming apart. I loved this collection I think they have really cute stuff and I would have purchased more items but I feel like I have to be at the store and try out the stuff (to avoid returns). There was a problem at all the Forever 21 stores I went to, they did not have a lot of items I was interested in. If you wish to purchase I believe they are still stocked online and a few at the stores but let me warn you it is a mess.