Stella McCartney's label was launched in 1995.. Stella McCartney was appointed chief designer at the French ready-to-wear house, Chloe, in March 1997. Her first collection teamed lacy petticoat skirts with fine tailoring and was hailed a triumph. A vegetarian like her mother, Linda, she won't use leather or fur In 2001 Stella was recruited by Gucci to develop her own label and Phoebe Philo took over at Chloe. In 2003 she married Alasdhair Willis, the publisher of Wallpaper, on the island of Bute - wearing an updated version of her mother's wedding dress. Stella McCartney has also designed several collections for Adidas and Puma, as well as a sell out H&M line.