Fashion News: Rules for shopping the Versace for H&M collection - latimes.com : 'via Blog this' H&M has some rules for shoppers that should stave off the chaos that engulfed Target during its Missoni launch. The first 280 people in line to shop the women's collection will be issued bracelets giving them specific times to shop, and only 20 people will be allowed in at one time. They'll have 15 minutes to shop. After the first 280 have their chance, the doors will open to all. There are also some limits on how much a single customer can buy. In the U.S., the shopping is scheduled to start at 8 a.m. [Fashionista] http://www.latimes.com/videogallery/65975425/Entertainment/Versace-and-HM-find-common-ground